Today we’re taking a look at the SEO that everyone likes! We can save long-term SEO plans and in-depth number crunching on analytics tools for another day. Today, we’re going to talk about something much simpler – the basic things you can do, right now, to improve SEO around your site. Things you can accomplish today. Tasks that nearly anyone sitting in front of a computer can do.
If you want fast improvements and don’t have time to build a complicated SEO strategy, you’re in the right place. Let’s get started with these simple – yet effective – maintenance steps.
Google (and other search algorithms) are increasingly focused on “intent” of users. Actually, they’ve always been focused on intent: Keywords were just a stopgap method of getting there by populating content with phrases that searchers might be interested in. Unfortunately, this led to keyword stuffing and created some drab, unpleasant corners of the internet. Google is intent to remove keyword-stuffed content from view, and now has the technology to accurately evaluate “intent” based on a whole realm of factors. That means you don’t need to focus as much on keywords as you did several years ago.
In fact, if you have pieces of content up on your pages or blog from a couple years back or more, it’s a good idea to go back and check them out to make sure they aren’t stuffed with keywords. If they are, take a few out or change your tags so that your phrase is only mentioned once or twice in the body of your work. These old pieces of content could be punishing your site ranking from behind the scenes.
Broken links are more toxic than ever: A link that goes nowhere will punish your SEO, and multiple broken links can tank your rankings. But it can be a challenge to keep up on links that are years old, and that sounds stressful. The solution is a link checker! There are many, many free link checking tools available to choose from. You can run any webpage through them and automatically find all broken links – many can even help you replace or fix them. If you’ve never done this before on your website, try running one of these tools!
Run through your local contact information displayed across your website. Make sure it is all accurate and complete, including your full address and important contact information like your email and phone number. If your business has moved in the past, make sure that all your address information is updated. Include your full contact information frequent across your site: It doesn’t have to be on every page (although some brands choose to do this) but it should be very easy to find. All this will be great for your local and mobile SEO.
Take a look at your latest content. You can go back a week, a month, a year – whatever works for you. Check the tags and keywords for this content, and make sure they are used across all platforms. That includes Facebook, YouTube, blogs, email announcements, and all other types of digital content you have created. SEO really does matter across many platforms, so make sure it is properly aligned.
Review your recent blog posts, and consider the topics. Often, there are ways to include a couple more links in these pieces that can help your SEO. Google really likes to see content that links to excellent, high-quality sources that are the absolute authorities on the subject matter, which is why you see a lot of advice to use .edu or .gov sources. But you can also take a look at industry magazines, whitepaper studies, analytical research, and many other excellent sources you can use to drop a few more links into your content for overall benefit.
Internal links connect to other content on your site. This is a great way to get more traffic across your site and boost your ranking with relatively little work. If your content doesn’t have any internal links, add a couple! If you don’t have much other content to use, expand your possibilities to your social profiles, your YouTube channel, and any other digital platform where you have a presence.
Okay, this is a chore for your web designers, programmers, and others who know the ins and outs of your web design well enough. Some website elements take longer to load than others – much longer. These parts can often be replaced with alternative coding or taken out altogether, especially if they relatively little impact your site. Longer loading times on your site can mean a higher bounce rate (especially on mobile) and other problems that can impact your ranking.