Those of us who can remember nightly family dinners around the kitchen table are becoming extinct. Television played a role in its demise as tray tables replaced dining room tables. It was also facilitated by the need to have both parents working and more opportunities for our children. It is far easier to toss something in the microwave or make a stop at the drive-thru.
As much as we may fondly remember those times, they are not coming back. Sorry, but the days of Mom cooking a family dinner each night, setting the table, and enjoying conversation around a family meal are gone. The reality is the art of conversation may be next.
Like it or not, conversation and interaction is being replaced with hand-held technology. That may be hard for those of us who remember cassette tapes to understand. It is even harder to embrace. BUT if we don’t start grasping this, especially how it relates to business, we will be left behind. We will not be able to communicate and recruit young talent. Our B2B clients will get older and we won’t be in a position to replenish them. The future of our very businesses depends on not ignoring progress, but in taking advantage of it. Adapt, adopt and learn mobile marketing. It is here to stay.
An increasingly higher percentage of emails are being opened on mobile devices. Users are connecting through social media, conducting research and seeking experts all through mobile devices. Will they find you? Will they view you as mobile friendly?
Here are some quick things you can do to conduct your own mobile self-examination.
It’s okay to miss “the good old days”. It is not okay to ignore the facts of what is happening around us. Adapt, adopt and learn more about mobile marketing and get help if needed. This ‘attached to our phones’ syndrome is here to stay.