How to Find Your Industry Bounce Rate Benchmark

How to Find Your Industry Bounce Rate Benchmark

Bounce rate is one of the most common metrics to look at when analyzing a website and making improvements. It refers to people leaving the site without digging in further: It’s an important number to know for your brand, but it’s also commonly...
A Guide to Youtube Ads for Local Businesses

A Guide to Youtube Ads for Local Businesses

We’ve found that many companies believe YouTube ads aren’t really for them. When they watch YouTube, they see larger brands focused almost entirely at consumers, so they assume it’s not very profitable to invest in YouTube ads of their own. But wait!...