As project manager, I assist on the development of social media strategy and the management of social media content. When it comes to marketing, I have a special interest in influencer marketing. You’ll often find me researching and developing concepts for Influencer Marketing. I find it so fascinating how much power someone’s opinion has on a consumer, especially when its done in an authentic manner. When I’m not working, I’m usually hanging out with my dog, Odin, or trying new restaurants around town. There is nothing I love more than trying a new style of food or a killer happy hour.
Chief Empathy Officer
When your ‘dad’ is the owner, you know you are a ‘shoo – in’ for the job of CEO.
Seriously though, things I know for sure around the office are that the couch is mine and we need more fetch time blocked off on all team members calendars!
Founder & Owner
Isaac loves business and his wife describes him as a “passionately driven entrepreneur who desperately wants good people and businesses to win”.
As a business owner, investor, author, and, speaker, he lives and breathes personal and professional growth. Fresh off East Lansing’s campus, he has impacted companies with a unique business perspective & worked with many organizations to implement “next generation” strategies.
When not working, Isaac enjoys meeting with people, playing a round of golf, and spending time outdoors in Michigan, and coincidentally many of those can be combined with cheering the Spartans onto another win. Regardless of what he’s doing, a conversation around business or growth will always catch his attention.
Graphic Designer/Video Producer
Troy is attending Grand Valley State University and studies graphic design. Through an internship, he was exposed to photography and videography and has been dabbling with the two ever since. Using his knowledge from art school of composition, hierarchy, and the Gestalt principles, he strives to create shots that are aesthetically pleasing and captivating to the eye.
Troy hopes to combine graphic design, video, and other forms of art to create a portfolio of multimedia projects. But for now, he dreams of surfing at sunset and driving foreign cars down highway 101.
As an account executive, I organize client campaigns including strategy, presentation, and execution. I love using content, social and search to determine what makes internet users ‘click’ and what makes a Google bot happy. Structure is the foundation to a well-built marketing engine – some might call this type A, but I prefer to call it detail – oriented.
After hours, you can find me hanging out on the lake with my two kids and husband or creating new plant-based recipes for my food blog Bad to the Bowl. A good glass of vino is a must for unwinding after a busy day.
Visual Content Manager
At 21 Handshake, I am involved in two areas: 1. our internal systems, to make sure our client’s experience is great, replicable experience 2. managing the production of photo and video content for our clients.
What will you catch me doing outside of the office? Boating, skiing, working on photo and video, trying some brews with the boys, golfing, or traveling to see friends.