by Ashley Mamula | Jan 28, 2019 | Uncategorized
What’s more important, data or content? This is a continuing question in the marketing world – especially when it comes to spending the budget, or allocating time and other resources. What matters most? What helps out the most? What gives the most ROI. Even this...
by Ashley Mamula | Jan 18, 2019 | Blog, Uncategorized
A common theme among some clients we’ve had is that they just aren’t interested in lead generation. Now to marketers, this may sound a little ridiculous, but these B2B businesses are serious: They just don’t really know what to do with those first...
by Ashley Mamula | Jun 11, 2018 | Blog, Uncategorized
Social media “engagement” is one of those vague phrases that deserves better explanation! This important metric helps you understand how well social media content is performing, both on a post-by-post basis, and in general. Let’s go over a few common...
ASHLEY MAMULA
Project Manager
As project manager, I assist on the development of social media strategy and the management of social media content. When it comes to marketing, I have a special interest in influencer marketing. You’ll often find me researching and developing concepts for Influencer Marketing. I find it so fascinating how much power someone’s opinion has on a consumer, especially when its done in an authentic manner. When I’m not working, I’m usually hanging out with my dog, Odin, or trying new restaurants around town. There is nothing I love more than trying a new style of food or a killer happy hour.
ISAAC OSWALTFounder & Owner
Isaac loves business and his wife describes him as a “passionately driven entrepreneur who desperately wants good people and businesses to win”.
As a business owner, investor, author, and, speaker, he lives and breathes personal and professional growth. Fresh off East Lansing’s campus, he has impacted companies with a unique business perspective & worked with many organizations to implement “next generation” strategies.
When not working, Isaac enjoys meeting with people, playing a round of golf, and spending time outdoors in Michigan, and coincidentally many of those can be combined with cheering the Spartans onto another win. Regardless of what he’s doing, a conversation around business or growth will always catch his attention.
TROY SPOELMAGraphic Designer/Video Producer
Troy is attending Grand Valley State University and studies graphic design. Through an internship, he was exposed to photography and videography and has been dabbling with the two ever since. Using his knowledge from art school of composition, hierarchy, and the Gestalt principles, he strives to create shots that are aesthetically pleasing and captivating to the eye.
Troy hopes to combine graphic design, video, and other forms of art to create a portfolio of multimedia projects. But for now, he dreams of surfing at sunset and driving foreign cars down highway 101.
SARAH HAYESAccount Executive
As an account executive, I organize client campaigns including strategy, presentation, and execution. I love using content, social and search to determine what makes internet users ‘click’ and what makes a Google bot happy. Structure is the foundation to a well-built marketing engine – some might call this type A, but I prefer to call it detail – oriented.
After hours, you can find me hanging out on the lake with my two kids and husband or creating new plant-based recipes for my food blog Bad to the Bowl. A good glass of vino is a must for unwinding after a busy day.
Visual Content Manager
At 21 Handshake, I am involved in two areas: 1. our internal systems, to make sure our client’s experience is great, replicable experience 2. managing the production of photo and video content for our clients.
What will you catch me doing outside of the office? Boating, skiing, working on photo and video, trying some brews with the boys, golfing, or traveling to see friends.
ASHLEY MAMULA
Project Manager
As project manager, I assist on the development of social media strategy and the management of social media content. When it comes to marketing, I have a special interest in influencer marketing. You’ll often find me researching and developing concepts for Influencer Marketing. I find it so fascinating how much power someone’s opinion has on a consumer, especially when its done in an authentic manner. When I’m not working, I’m usually hanging out with my dog, Odin, or trying new restaurants around town. There is nothing I love more than trying a new style of food or a killer happy hour.
ISAAC OSWALTFounder & Owner
Isaac loves business and his wife describes him as a “passionately driven entrepreneur who desperately wants good people and businesses to win”.
As a business owner, investor, author, and, speaker, he lives and breathes personal and professional growth. Fresh off East Lansing’s campus, he has impacted companies with a unique business perspective & worked with many organizations to implement “next generation” strategies.
When not working, Isaac enjoys meeting with people, playing a round of golf, and spending time outdoors in Michigan, and coincidentally many of those can be combined with cheering the Spartans onto another win. Regardless of what he’s doing, a conversation around business or growth will always catch his attention.
TROY SPOELMAGraphic Designer/Video Producer
Troy is attending Grand Valley State University and studies graphic design. Through an internship, he was exposed to photography and videography and has been dabbling with the two ever since. Using his knowledge from art school of composition, hierarchy, and the Gestalt principles, he strives to create shots that are aesthetically pleasing and captivating to the eye.
Troy hopes to combine graphic design, video, and other forms of art to create a portfolio of multimedia projects. But for now, he dreams of surfing at sunset and driving foreign cars down highway 101.
SARAH HAYESAccount Executive
As an account executive, I organize client campaigns including strategy, presentation, and execution. I love using content, social and search to determine what makes internet users ‘click’ and what makes a Google bot happy. Structure is the foundation to a well-built marketing engine – some might call this type A, but I prefer to call it detail – oriented.
After hours, you can find me hanging out on the lake with my two kids and husband or creating new plant-based recipes for my food blog Bad to the Bowl. A good glass of vino is a must for unwinding after a busy day.
Visual Content Manager
At 21 Handshake, I am involved in two areas: 1. our internal systems, to make sure our client’s experience is great, replicable experience 2. managing the production of photo and video content for our clients.
What will you catch me doing outside of the office? Boating, skiing, working on photo and video, trying some brews with the boys, golfing, or traveling to see friends.
BARRY OSWALT