have you been wondering what content marketing is?
Yes, that ‘marketing thing’ your boss, supervisor or board keeps telling you to start doing.
I know. You are shaking your head. I know what content marketing is! But then a little doubt creeps in. At least I think I know.
Definitions become important when you are trying to accomplish something. They can give clarity and serve as the guide that gives the mission purpose.
To quote Jay Acunzo:
“Content marketing is just solving the same customer problems as your product, through media you create and distribute.”
What problems is your product solving for consumers? Tell that story about your product. That is content marketing.