Digital Marketing Tools Review
Over the next few weeks, our 21 Handshake team will be giving you the scoop on what digital tools we have used. We will start with SEO tools then move on to review project management software, social media platforms, apps and a CRM review. We are not being paid by these brands, so our reviews will be honest and frank! We will tell you if:
a) we have used the actual tool in question
b) if we have used it, we will give you our honest review
c) if we haven’t used it, we will give you the scoop on what we have heard from marketing influencers we respect
So that’s it! Take it to heart or take it with a grain of salt BUT remember we always recommended reviewing a product for yourself. Your situation may be different than ours and whereas a tool didn’t work for us, it may work for you!
This week we are talking SEO tools! Search Engine Optimization can be a huge mystery for many businesses that desire a stronger online presence.
How do I increase my SERP?
How to I decrease my bounce rate?
How do I get to page 1?
What is Local SEO?
What is PPC?
I think it is a huge frustration for most brands when they start investing in SEO but then they don’t see immediate results. At 21 Handshake, we like to describe SEO as a ‘long game’ because it can take awhile before you see any increase in a keyword you really desire to be included in the top 10 rank. And then, sometimes you can do all the right things but still not see any movement towards page one. So what gives (besides the old adage that patience is a virtue)?
Well, while this post is not about the finer points of explaining SEO (although you can read our blog for more info), I like to break it down into two categories when explaining how it works to our clients:
What do I mean? Easy stuff is comprised of page optimization, inputting keywords, meta descriptions, page titles, no 404 errors, image optimization….
Most people can be easily trained to apply this surface level SEO to the back end of their website.
The hard stuff, on the other hand, though is made up of research, keyword research, content mapping (topic clusters) list building, backlinks, competition analysis and (PPC) Adwords and even website development. And when it comes down to it – we always feel it is best to consult and strategize with an expert on most of that hard stuff! (Shout out to our own 21 Handshake SEO expert, Octavian).
So what tools do we use as a team and why?
There are many, many other tools out there! Our best recommendation is to find a tool that works for your business and then stick with it. Devote time to learning how to use it! Every tool listed above is equipped with training resources on how to use their platform and we definitely agree that it is worth taking time to explore the how to use it – as with anything in life, if you don’t invest the time to learn it, it just becomes a useless tool.
Also, you may wonder why we have not included Google Analytics in our SEO tool review. While we are big fans of Google Analytics and we always recommend our clients set up an account and implement the Google Analytic tracking code on their website, there are some quirks in Google (i.e. keyword not found!) that don’t provide the best useful insights for strategy adjustment, competitor analysis or banklink opportunities. BUT all tools mentioned in this report do work in some way with Google Analytics so it is a MUST for any great SEO strategy.
We would love to hear what SEO strategies are working for your business, shake hands online with us on any of our social media channels!