Anyone who knows 21 Handshake owner, Isaac, knows that he constantly has 100 ideas and thoughts running through his brain at all times. And while we admire his excitement and creativity, we needed to find a productive way to channel it.

This blog is a result of that. Every Friday Isaac will be sharing insight and lessons about owning a business and working in the digital marketing space. For now we’re calling it “Isaac’s 21 Thought’s” where he will share his two cents on one topic that has been on his mind this week.


Does it really matter?

It has been said that success is in the details. It’s not the big things as much as the micro actions compiling that “big thing”. I think we’re all constantly balancing the numerous aspects of life… grading, assessing, prioritizing, contemplating, etc. It’s a never ending cycle of intelligence on display that drives our daily behavior. I find myself getting caught up in certain areas of my life where I’m super focused — analyzing details to the 9th degree — but does it really matter?

If you asked me I would tell you that the answer is both yes and no, but let me provide context. For me personally, I’m creating “bands” focused on things that matter the most to me. First and foremost, is my family and my health. That is the top band, that is truly WHAT matters. Underneath that is the stuff that consumes my daily life which is my role in the family, in my businesses and ensuring that I excel at that. In this band I focus on providing for my family and making sure I take care of myself along the way.

I tell you all of this because it is super easy for me to blend the two bands together. The business aspect is so much of my identity that I feel like a waste to myself and to my family when it’s not going the way I want it. I’m not sure I’ll ever disconnect the two different bands, but in moments of family tragedy, it’s easy to see that the bands aren’t separated enough. I honestly believe the most successful people definitively separate the two and probably excel at each one better as individuals. So maybe the question is… does it really matter?



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