I was reminded of this simple fact today after I hit publish on a blog post.

I did a quick scan of the newly published post…all the way to the bottom where I stopped.

Where is the button telling me what to do?

Or even some actionable text with a link?

Yes, my friends. I forgot a call to action.

A simple mistake, easily fixable…and I know what you are thinking why is this even important? The prospects I am attracting to my site are intelligent, they don’t need a ‘button’ telling them what to do next.

And yes, we agree, your prospects are intelligent.

But so is the fact that a call to action guides your prospect to converting.

And why take that chance that they might not know what to do next and lose them as a lead?



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