Friday Handshake Report: Digital Marketing Expectations & Realities  


This week on the blog we focus on measurments, expectations and realities when it comes to new digital  strategies and campagins. Have you recently pulled off a successful campaign? What helped you determine that campaigns success? Leave them in the comments below!


What you missed this week on 21 Handshake:

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Launching a Digital Marketing Strategy? The Truth About Setting Realistic Expectations

Don’t get ahead of yoursef when preparing to launch a new campaign. It will only hurt you in the long run. Read more about how to set realistic and valuable expectations for your campaigns in this blog.


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The 2 Most Important Tactics When Launching a Digital Marketing Campaign

Instagram. Twitter. Retargeting. Paid search. Facebook ads. LinkedIn articles. There’s a veritable buffet of tactics that can feel downright overwhelming when launching your first digital campaign. It’s no surprise that one of the most common questions clients ask us is “What should I do first?”


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How to Get (and Keep) Leadership Buy-In for Your Digital Marketing Strategy 

Your boss or the executive team may be skeptical about your proposal at first, especially if it represents a big shift in strategy. Be prepared to pitch your new digital strategy to leadership with these four tips. 

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Digital Marketing Campaign Benchmarks May Be Different Than You Think

When evaluating the success of a campaign, what do you look for? Are you measuring the right benchmarks? Find out in Thursday’s blog.


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