Friday Handshake Report: Instagram Pods Increase Insta-Engagement


I learned about something new today: Instagram Pods. 

Yes, my first thought was POD PEOPLE. Ha, not sure why that phrase just makes me laugh.

But all joking aside. I want to be in an Instagram Pod.

And it also makes sense after reading about these pods, how some people I follow are getting 3,000 + likes on their photos…all the time.

They are pod people. They are part of exclusive Instagram pods. And they are winning the Instagram social media algorithm game.

Social media can be a tough love world. When you can get an ‘in’ somewhere, it helps. It helps with engagement, with reach, with more likss and increased followers. And more followers means more eyes on you…and also the potential to show up in more newsfeeds.

So why not gamifiy the system a bit by joining a pod? It’s what all the cool Instgrammers are doing…

Will you be trying to join an Instagram pod anytime soon?

Here is what you missed this week on 21 Handshake:

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How the Instagram Carousel Update Changes Social Media for Businesses

Four ideas for using Instagram carousel photos to add to your B2B social media engagement include: product DIY, construction sites, data flow and events.

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Why Quality Content in Digital Marketing is Crucial in 2017

As digital marketing continues to picks up momentum, the need for quality content has become crucial. Tips on creating quality content that readers want.

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How to Use Facebook Ad Benchmarks to Improve Your Campaigns

Facebook ad benchmarks against industry competitors are an most important way for determining ad effectiveness. Know if your social ad spend is bringing ROI.

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