Friday Handshake Report: Personal Branding

Personal Branding?

I know what you are thinking or that face you just made; because I have thought or made that face too.

“Personal Branding [insert scoff] who do I think I am? A Kardashian?”
“Personal Branding – Really? I think I am just fine as I am.”
“Personal Branding – What would my colleagues think? [insert nuts sign]
“Personal Branding – I am not a young’un who is gonna be the next YouTube Star!”

Okay, all jokes aside. What if we thought about personal branding like this?

In 1997, Tom Peters wrote for FastCompany, “It’s a brand new world.” He continued, “We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”

A personal brand when it comes down to it – is someone knowing your name.

Now when you apply that to all the ‘personalization tips’ we read when it comes to digital marketing – harumph. Well, that just makes sense. If you want someone to open an email from you – you gotta get your name known. Or read a blog…or a tweet..or a post…

If you were out becoming the next YouTube Star…we will forgive you for missing the latest on the 21 Handshake blog:


Leveraging the Power of Micro-Influencers for Higher Conversions

Four advantages to engaging with micro-influencers, two places to find them and why adding this strategy into your B2B marketing plan can increase conversions.


Want a Great B2B Video? Act Like a B2C

Seven B2B video tips that will impress viewers that have been conditioned to like entertaining videos that are B2C focused.


7 Strategies Vital to your 2017 SEO strategy

Plan your 2017 SEO strategy with these tips on all the big changes to expect for content marketing.


Why Your Sales Team On Social Media Needs to Be ‘All In’

Four goals for sales team on social media to focus on that will move from just pushing a sale to a prospect to engaging them further through the funnel.


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