Friday Handshake Report: Robot Revolution

It seems like every other day I am receiving an article in my inbox about robots and AI.

A robot can now run your advertisting campaign.

Why have a delivery man in your building? Now a robot can do that job.

Headed to McDonald’s for lunch? A robot may do everything from take your order to serve you your order.

In fact, a partnership was just formed between Google, IBM, Amazon and Microsoft with the mission of advancing public understanding of the AI and to set standards for future research. robots-robots-everywhere.jpg

Yes, we are society that is fascinated by the use of artifical intelligence. But what does that really mean for you beyond a smarter home (hello, Alexa), a smarter computer (hello Siri) or a smarter Google (hello, new Assistant)?

I wish I knew the answer to that (I guess that is why science was not my major) – but I do think this is something that we as marketers need to be aware of as it changes the way that data is searched and then portrayed in SERP and also the way we go about our daily life.

Here is what you missed this week on 21 Handshake:

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Consider These 6 Factors When Choosing Custom Website vs. Template

Custom website vs. template all depends on your company’s needs. Here are a few of the major factors to consider.

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Why Your Customer Is Your Best Micro-Influencer

Looking for micro-influencers? Your first stop should be your customers – here’s why.

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5 Tactics Vital to Your 2017 Content Marketing Success

Get a head start on your 2017 content marketing goals with these five necessities for ringing in the new year at your business

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6 Tips for How Your Sales Team Can Share Marketing Content

Do you have great marketing content? Here’s how to make sure that your sales team uses it the right way.


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