Full Service Marketing Package

As a driven business owner, you’re ready to go all-in with your marketing, but you aren’t sure where to begin. 21 Handshake is here to make that transition a seamless one, starting with a plan that acts as a clear, concise roadmap. Our full service marketing package includes an initial project, followed by continuous growth cycles, each focusing on creating a powerful four-part strategy. Our Full Service package drives success through an interconnected network of proven techniques, such as:

  • Brand Story Video
  • Photo and Video Content
  • Social Media
  • Social Ad Strategy
  • Content Calendar
  • SEO Optimization
  • Influencer Outreach
  • Data Report
  • Content Strategy
  • Design Service Creation

Our Process

Our digital marketing roadmap begins with a 120 day initial project cycle. This phase builds the foundation of your digital marketing success. During this phase, we will strategize brand story video and plan your social and content calendars. An initial onboarding meeting with your team allows us to familiarize and set expectations for strategy deliverables. Next, we implement our newly created strategy and analyze results. Detailed reports are then provided back to you. As we near the end of our cycle, all steps are reviewed to ensure we have successfully completed your brand story and key deliverables. We now have a well – oiled machine for your next cycle!

Our 90 day continuing growth cycles, capitalize on all we learned during the initial project and then uses that to gain additional lead traction with content and social media outreach.

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Content

The heart of your brand experience, content creation, management, and tracking is essential. We have the resources you need to articulate your brand in an entertaining, educational and ultimately memorable way. Our approach will be customized to your business, and may include a mix of:

  • Content Audit
  • Lead Capture Landing Page
  • Email Marketing
  • Collateral
  • Infographics
  • Case Study
  • Photo and Video
  • Booklet Creation
  • Blog Posts

Social

It’s easy to “lose yourself” in B2B efforts – let us keep your brand approachable through savvy social media approaches. Your prospects and existing customers are already spending time on social media – you should be too. We’re here to lend a hand with everything you need, such as:

  • Platform Management
  • Account Consistency
  • Account Monitoring
  • Trends
  • Influencer Marketing
  • Ads
  • Unique Posts
  • Contests
  • Organic Growth Activities

Search

Your customers are out there, searching for the exact products and services you provide – search optimization is the bridge that brings you together. Educate and inform your prospects that are already primed to buy with smart search engine marketing. We’ll help you edge out the competition by using techniques like:

  • Ongoing SEO
  • Outbound Link Outreach
  • Competitor Research
  • Keyword Monitoring
  • Content Optimization
  • Content Directory

Support

Good marketing isn’t a noun – it’s a verb. Our strategies are effective because, much like businesses in every industry, they aren’t static. We’ll help you craft – and stick to! – effective strategies that “connect the dots” in your organization. When our team partners with your own, you’ll be empowering them to go “on the offense” and strengthen your content’s position in the marketplace. You’ll be investing in your future performance with features like:

  • Bi-weekly update calls
  • CRM Management Training
  • Social Media/Content Training

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