iOS 11 has been around for a while now, which means many digital markers have probably gotten around to downloading it (assuming, of course, that your team uses Apple products). In that case, you may have also noticed that this newest update has a lot of problems and weird bugs going on. One of the most notable changes for your team when taking mobile photos for content marketing is that Apple changed what format the photo is automatically downloaded as.
This isn’t exactly a minor issue, because it interferes with uploading your photos to other platforms and social media platforms. Let’s break it down into exactly what you need to know and do about this.
Your iOS 11 photos will now download as HEIF. You may be wondering, “What in the world is HEIF and where did my JPEG go?” Well, HEIF stands for High Efficiency Image File Format, and it’s a much newer format that’s capable of compressing an image greatly while still keeping all its quality. Past smartphone didn’t really have the technology to compress to HEIF standards, so it wasn’t a format that was available before. When Apple created its latest devices and operating system, it found a way to include HEIF technology (and its similar video cousin HVEC). So, it did. Apple has a habit of assuming it knows best and forcing changes on users, so this isn’t exactly a surprise, but it is a little annoying.
Now, before you switch permanently from HEIF, it’s important to keep in mind that HEIF does have its advantages. The same resolution photo will only take up about half the space as a JPEG file, which means it’s a whole lot easier to store and move around. As a result it also super fast uploads and downloads, makes it easier to manage large photo albums, and can handle slideshows more easily than other formats. In fact, in the near feature HEIF will probably start replacing JPEG across the board.
No one uses HEIF yet. That’s why this is a bold move on behalf of Apple. HEIF just isn’t supported by enough platforms and apps to be used as a default format at this time. If you want to doctor your photos a little with an app or move them over to scheduling software for future publication, you may find that the HEIF format often is not supported. They don’t even work with services like Lightroom! So, those photos aren’t going to do you much good. No, it doesn’t make any sense if you use an iPhone for any professional purposes, and if you have recently have photos denied by familiar services, this could be why.
Open the mobile Apple device you are using to take pictures, and go into settings. From here, select Camera. In the new window, you should see an option for adjusting Formats. Select this, and make sure that the option “most compatible” is selected. This is the setting that makes Apple say, “Okay fine, we’ll put them all in JPEG like you want.”
If you’ve already taken quite a few pictures with iOS 11, you may be feeling a little stressed out about what to do with all those annoying formats. The good news is that there are many, many free online tools that will help you convert from one image format to another. Here’s one that can help you with your HEIF problem, but there are many other solutions out there, so don’t feel like you’ve lost your images forever.