Meet the Team

Our Michigan marketing team has the expertise you need to grow your business, and the drive to get you the digital handshakes you need to build your network, inspire new sales, and cultivate repeat business. These hardworking men and women are all eager to meet you, listen to your brand story,
and work with you to bring it to vivid life.

Aleksis Vizulis

Visual Content Manager

Aleksis Vizulis

Visual Content Manager

At 21 Handshake, I am involved in two areas: 1. our internal systems, to make sure our client’s experience is great, replicable experience 2. managing the production of photo and video content for our clients.

What will you catch me doing outside of the office? Boating, skiing, working on photo and video, trying some brews with the boys, golfing, or traveling to see friends.

Ashley Mamula

Project Manager

Ashley Mamula

Project Manager

As project manager, I assist on the development of social media strategy and the management of social media content. When it comes to marketing, I have a special interest in influencer marketing. You’ll often find me researching and developing concepts for Influencer Marketing. I find it so fascinating how much power someone’s opinion has on a consumer, especially when its done in an authentic manner. When I’m not working, I’m usually hanging out with my dog, Odin, or trying new restaurants around town. There is nothing I love more than trying a new style of food or a killer happy hour.

Barry Oswalt

Chief Empathy Officer

Barry Oswalt

Chief Empathy Officer

When your ‘dad’ is the owner, you know you are a ‘shoo – in’ for the job of CEO.

Seriously though, things I know for sure around the office are that the couch is mine and we need more fetch time blocked off on all team members calendars!

Emily Oswalt

Social Media Manager

Emily Oswalt

Social Media Manager

As social media manager at 21 Handshake, my passion of social media shines through to bring awareness to your brand. From the latest hashtag trend to engaging influencers, my desire is to provide the best content to get your target audience talking online. When I’m not working, I am spending time with my daughter, teaching dance classes, and soaking up the Florida sun at the beach or by the pool. One of the many perks of working remotely from Tampa is that when my co-workers are freezing in the winter, I am enjoying a walk on the beach!

Isaac Oswalt

Founder & Owner

Isaac Oswalt

Founder & Owner

Isaac loves business and his wife describes him as a “passionately driven entrepreneur who desperately wants good people and businesses to win”.

As a business owner, investor, author, and, speaker, he lives and breathes personal and professional growth. Fresh off East Lansing’s campus, he has impacted companies with a unique business perspective & worked with many organizations to implement “next generation” strategies.

When not working, Isaac enjoys meeting with people, playing a round of golf, and spending time outdoors in Michigan, and coincidentally many of those can be combined with cheering the Spartans onto another win. Regardless of what he’s doing, a conversation around business or growth will always catch his attention.

Sarah Hayes

Account Executive

Sarah Hayes

Account Executive

As an account executive, I organize client campaigns including strategy, presentation, and execution. I love using content, social and search to determine what makes internet users ‘click’ and what makes a Google bot happy. Structure is the foundation to a well-built marketing engine – some might call this type A, but I prefer to call it detail – oriented.

After hours, you can find me hanging out on the lake with my two kids and husband or creating new plant-based recipes for my food blog Bad to the Bowl. A good glass of vino is a must for unwinding after a busy day.

Troy Spoelma

Graphic Designer/Video Producer

Troy Spoelma

Graphic Designer/Video Producer

Troy is attending Grand Valley State University and studies graphic design. Through an internship, he was exposed to photography and videography and has been dabbling with the two ever since. Using his knowledge from art school of composition, hierarchy, and the Gestalt principles, he strives to create shots that are aesthetically pleasing and captivating to the eye.

Troy hopes to combine graphic design, video, and other forms of art to create a portfolio of multimedia projects. But for now, he dreams of surfing at sunset and driving foreign cars down highway 101.

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