We’ve got plenty of exciting news for you today, along with a special interview about local SEO! First, it’s worth noting that Google implemented a major update in June: While Google keeps the details secret, SEO organizations keep a careful watch on websites during these times to see just what the changes look like. While we will know more after June ends and more analysis can be complete, for now it looks like Google’s update tended to heavily favor larger websites with a lot of “authority” behind them, and websites with large communities participating in discussion. Sites like Huffington Post, The Sun, Science Daily, and Psychology Today all saw higher rankings as a result. At the same time, the algorithm appears to be frowning on outliers and “salesy” sites no matter how big they are, with sites like MindBodyGreen, NintendoLife, and Prevention.com taking serious hits.

On the Facebook side of things, Facebook Messenger is currently testing a new feature that snoozes a chat notification, making a chat message disappear for a while, and then giving you a reminder about them later. This is of great benefit to those with busy Messenger accounts, like businesses!

Finally, in case there was any doubt left, a new Facebook study has shown that videos remain an utterly dominant force on Facebook, LinkedIn, and Twitter. In particular, vertical video is starting to become much more common thanks to the prevalence of more casual Stories. While once taboo in professional circles, we expect to see vertical video become more accepted as time goes on, which gives business more video options to work with depending on their content.

But now to our exciting interview with Justin Herring from YEAH! Local. We’re interviewing him about SEO and local SEO in particular – after studying SEO, he became dissatisfied with agencies promising a lot but unable to deliver, so he decided to set up his own agency as a response. Check out the podcast to hear the full interview. In the meantime, here are a few tidbits that we learned!

Are Local Companies Doing Enough SEO?

No. In fact, even the average company with a marketing campaign tends to need some SEO work. Many of these companies approach SEO from an extremely practical standpoint: They know they want to be on Google, and they want people to find them on Google. If SEO can do that, they are for it, but they are a lot more interested in results than in SEO details. This is why Justin begins with some basic questions about the company website and what the company wants. It’s not actually a bad place to start – as the old saying goes, a little knowledge can be a dangerous thing, and a business that thinks it knows what it wants in SEO after brief research is in danger of making costly mistakes.

SEO Can Take Some Time to Work: What are the Fastest SEO Tactics to Get Results?

Companies are understandably impatient to see results from SEO investment, but it’s important to remember that SEO can take time to work, and requires long-term strategy – along with some timely changes – to really bear fruit. Justin prefers to work with companies that have a more established websites to get faster results, because brand new websites can take many months to benefit from SEO work. With companies that have been around for a while, it’s easy to dig into analytics and find a few key changes (sometimes it’s just a matter of picking new terms with a lot of potential) to make right aware. In these cases, companies can see results in as soon as a month.

Do You Recommend Businesses Maintain a Blog?

Yes – if they do it the right way! A lot of businesses run into content problems with a blog: They know they are supposed to have one, but they don’t really know what to put on it. So their blog becomes a place to repost press releases or mention small news bits about the company. A thriving blog that really improves page ranking is more difficult to maintain, but this is often one of the areas that we work on with clients.

If you want to learn more or get in contact with Justin, just visit the YEAH! Local website and choose your favorite method of contact! This is a great way to learn more about local SEO and find out exactly how your business stacks up. If you have any specific questions or comments about SEO, we’d love to hear from you: Contact us @21handshake and let us know what you think!

As always, if you enjoyed today’s episode, please give us a kindly review and recommend our podcast to a friend who can also appreciate it!