It’s no secret that mobile devices have become the dominant online viewing tools in today’s world. With smartphone saturation levels expected to reach 90% for U.S. and U.K. users in 2016, and more consumers using their mobile devices instead of their desktops for shopping, the trend of SEO optimization for mobile seems clear.
You would think then that the business response would be clear as well: Switch focus to mobile content and optimization. But in reality that opened a can of worms that businesses are still struggling to turn into bait. Here’s what to expect out of mobile in 2016 – and why you should take action.
Guides to good mobile optimization – the transfer of your online site and content into a form designed for mobile viewing – are proliferating. In fact, thanks to Google’s recent changes, poor optimization will actually drop your page rankings significantly. It’s strange, then, that high-quality mobile optimization is still as rare as a Bengal tiger, and a vast portion of websites haven’t been optimized at all: Businesses just don’t have a clue what they are doing, and in 2016 that is inexcusable.
There are several reasons for this huge backlog. Many websites were created by companies without a clear understanding of what websites are supposed to do, and very limited budgets. Lacking time and money, many companies ignore the changing consumer behavior or choose a cheap, easy port. The result – on mobile devices – is error messages, unreadable text, impossible scrolling issues, horrible navigation, and tiny buttons….oh, and no SEO benefits.
This has been slowly changing, and 2016 will probably be the year where those changes speed up and businesses begin to understand what mobile content really is and how it works. More tools, consultations, themes and packages will revolve around strong mobile optimization. If you haven’t worked much in mobile, this year will be filled with new opportunities.
We linked to the Google mobile guide up there to prove a point: It’s easy to find advice about mobile optimization, and we’re not going to run down those rutted paths again. We will take time though to point out a few important facts about how SEO and mobile content are getting along these days. As with all things mobile, the key is thinking differently. The mobile world sees, uses, and searches in markedly different ways from desktop practices.
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