Popular new social media platforms share something in common: they’re all about sharing visual content. Numerous studies have shown that people love sharing and engaging with visual content more than anything else. One study of 2014 Facebook posts found that 87% of shared posts were images.
Instagram is an image-based social networking platform with over 300 million users. It’s an effective tool to have in your B2B marketing social media toolkit, so it’s time to learn how to use it.
Instagram does not let you link out to your website or collect leads in a traditional way. Instead, it’s about developing your company’s brand.
Building a brand will help you figure out how to capture your audience’s attention. Businesses are no longer simply looking for companies selling products and services, they’re looking for brands that mean something.
Your job as a brand is to delight prospects and stand for something more than your product or service. Instagram for B2B marketing can help you do that.
It’s free to set up an Instagram account. You simply need to enter basic information and you’re ready to roll.
Some important things to note about your account:
Sometimes it helps to see how other brands are doing it:
The FedEx stream shares images of FedEx trucks and planes in various locations. Message: FedEx is everywhere and always working hard for you.
MailChimp knows people want to work with cool companies, so they’ve mastered the art of being cool and share it on their feed.
Dobly shares behind-the-scenes images so people understand the part they play in bringing sound to movies and video games.
Now it’s your turn! Start thinking of how you can build your brand image on Instagram.